New Partnership Amplifies the Brand’s Foray into NASCAR on the Streets of Chicago in 2025
CHICAGO (June 11, 2025) – Today, NASCAR announced that Arby’s will join the league as the newest Founding Partner of the 2025 Chicago Street Race, which returns to downtown Chicago’s Grant Park on July 5-6. The announcement amplifies Arby’s involvement within the sport, as the brand serves as an anchor partner for Rick Ware Racing (RWR) and driver Cody Ware in the NASCAR Cup Series. Arby’s joins Blue Cross and Blue Shield of Illinois and Xfinity’s Xumo brand as the third Founding Partner of the 2025 NASCAR Chicago Street Race – the highest level of sponsorship for the event.
“It’s a watershed moment anytime you have a new brand joining the sport for the first time, especially when it’s a partner like Arby’s with such a unique, recognizable brand,” said Craig Stimmel, Senior Vice President, Chief Commercial Officer, NASCAR. “The fact that we’re welcoming Arby’s to NASCAR on the streets of Chicago speaks to the tremendous momentum behind the NASCAR Chicago Street Race and the sport overall.”
In addition to joining the NASCAR Chicago Street Race as a Founding Partner, Arby’s will adorn RWR’s No. 51 Ford Mustang, with Cody Ware scheduled to make a special fan appearance at the track during the Chicago Street Race Weekend. The Arby’s team will also bring unique activations, surprise appearances, and product offers during the Independence Day Weekend event.
Fans can also look for a special sweepstakes at Arby’s 47 local restaurants throughout the Chicago area, for a chance to win tickets to the 2025 NASCAR Chicago Street Race Weekend.
“Arby’s is thrilled to hit the track as a Founding Partner of the 2025 NASCAR Chicago Street Race,” said Jeff Baker, Chief Marketing Officer at Arby’s. “This marks an exciting moment for our brand in the world of motorsports, with one of the most dynamic and groundbreaking events in racing. Nothing goes better with NASCAR than one of our delicious Arby’s sandwiches, and we can’t wait to bring the meats to the streets for race fans and Arby’s fans in Chicago and beyond.
Arby’s, the beloved fast-food chain renowned for its delicious sandwiches and signature sauces offers a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes. Arby’s restaurant services feature a unique blend of quick-serve speed combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the franchisor of the Arby’s Brand and is part of the Inspire Brands family of restaurants headquartered in Atlanta, Ga. Arby’s, founded in 1964, is a leading sandwich drive-thru restaurant brand with more than 3,600 restaurants globally.
“Arby’s is all about bringing joy to their fans, and that’s exactly our goal with the NASCAR Chicago Street Race,” said Julie Giese, NASCAR Chicago Street Race President. “As anticipation rises in the Chicago market, we know that Arby’s will be a perfect fit for the fun and enjoyment that we plan to bring back to Grant Park this Independence Day Weekend.”
The NASCAR Chicago Street Race – which was named “Sports Event of the Year” by Sports Business Journal – previously announced new ticket options, along with reduced prices throughout the footprint, and a shorter overall build schedule. Guests will also enjoy significantly lower price points on Grounds Pass tickets and reserved seating (which now includes a new single-day option as well). Single-day Grounds Pass tickets start at $123.08 including ALL taxes and fees (35% less than last year), and Frontstretch Premier Grandstands Reserved seats are available at nearly a 50% reduction from 2024 prices.
Fans can subscribe to receive exclusive NASCAR Chicago Street Race emails for ticketing alerts. For a complete listing of ticketing options or to purchase tickets, fans can visit NASCARChicago.com or call 888-629-7223. Follow @NASCARChicago on Instagram, X and Facebook and download the NASCAR Tracks App for the latest real-time updates on all aspects of the event.
About NASCAR Chicago Street Race
The NASCAR Chicago Street Race is home to the first-ever NASCAR Cup Series street race in the history of the sport. Located in downtown Chicago, the 2025 NASCAR Cup and NASCAR Xfinity Series races will once again take competitors past and through many of the city’s most renowned downtown landmarks on Michigan Avenue, South Columbus Drive, South DuSable Lake Shore Drive and the start-finish line near Buckingham Fountain. Southern rock superstars Zac Brown Band will headline the one-of-a-kind sports and entertainment experience, which will return to Grant Park July 5-6, 2025. For more information, visit NASCARChicago.com.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
About Arby’s
Arby’s, founded in 1964, is a leading destination for high-quality meat-crafted sandwiches, with more than 3,500 restaurants in six global markets. Arby’s is part of the Inspire Brands family of restaurants. For more information, visit Arbys.com and InspireBrands.com.
