Situated adjacent to the Chicago Street Race footprint, the Art Institute of Chicago has been one of NASCAR’s strongest advocates and tourism partners since the inception of the race. In 2023, NASCAR Chicago and Art Institute of Chicago unveiled a co-branded pace car at the 2023 Chicago Auto Show, showcasing the Art Institute’s new Van Gogh exhibit. In continuation of this ongoing partnership, NASCAR and the Art Institute unveiled their 2024 joint pace car design to promote the museum’s forthcoming Georgia O’Keeffe exhibit, “My New Yorks” at the 2024 Chicago Auto Show. 

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