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Liquid Death Becomes Official Partner of NASCAR Chicago Street Race

Recently Named the Official Iced Tea of NASCAR, Liquid Death will be the Official Iced Tea, Water and Flavored Sparkling Water of the Chicago Street Race

CHICAGO – Liquid Death, the healthy beverage platform and one of the fastest growing non-alcoholic brands, is now an Official Partner of the NASCAR Chicago Street Race. Liquid Death will now be the Official Iced Tea, Water and Flavored Sparkling Water of the Chicago Street Race. The brand will have an active presence over the Chicago Street Race Weekend with an interactive display featuring the “Thirst Hearse” and samples of select products available to race fans.

To kick off the partnership, the NASCAR Chicago Street Race and Liquid Death will host a special viewing party at Chicago’s Emporium Arcade Bar in Logan Square on Sunday, May 19. Fans are invited to watch the NASCAR All-Star Race, test their skills on the Chicago Street Race simulators, take a few laps on Mario Kart, sample feature Liquid Death cocktails, participate in contests and ticket giveaways, and take photos with the Chicago Street Race trophy and official promotional pace car.

“The NASCAR Chicago Street Race Weekend is designed to be one of the most fun experiences on the summer calendar, so we are elated to partner with such an energetic and dynamic brand like Liquid Death,” said Julie Giese, Chicago Street Race President. “Liquid Death has quickly become a staple of NASCAR tracks around the country, and we’re proud to welcome them here to Chicago this summer.”

Earlier this year, Liquid Death joined the sport on a multi-year agreement as the Official Iced Tea of NASCAR. Fans now see Liquid Death iced teas at select NASCAR-owned racetracks, including social and digital content, on-site experiences, activations, and more.

“We’re thrilled to bring our infinitely recyclable, ice-cold cans of iced tea, water, and flavored sparkling water to the NASCAR Chicago Street Race,” said Ryan Heuser, Liquid Death’s senior vice president of experiential marketing. “This racing and live music event is the perfect home for Liquid Death’s healthy non-alcoholic beverages, and we’re looking forward to murdering thirst for NASCAR fans in Chicago this weekend.”

Liquid Death was the fastest-growing water brand in retail in 2023 and the #1 new iced tea brand launched in 2023, according to SPINS. Shortly after the iced tea line’s launch, Liquid Death now holds the #1 best seller position in the RTD tea beverage category on Amazon as defined by total retail sales. Its flavor line is the top dollar contributor in the convenience channel to the flavored sparkling category despite being in the market for less than two years.

Liquid Death’s line of low calorie, low sugar iced teas contain B vitamins and a microdose of caffeine, and the event will carry the Dead Billionaire, Rest in Peach and Green Guillotine flavors. Its flavored sparkling waters, which are lightly sweetened with agave and can be a healthy alternative to soda, will be available in Severed Lime and Cherry Obituary. The race will also carry its still and sparkling mountain water, which comes from a deep underground mountain source protected by a few hundred feet of stone and contains naturally occurring minerals.

Liquid Death uses comedy and entertainment to promote both sustainability and healthy products. Liquid Death’s social following captures more than 8 million followers across TikTok and Instagram, making it the third most followed beverage brand globally. A portion of proceeds goes to nonprofits as part of their partnership with 5Gyres and the Thirst Project.

Chicago Street Race

The Chicago Street Race is a unique two-day sports and entertainment event with a festival-like atmosphere that exemplifies NASCAR’s characteristic fan experience that puts attendees closer to the action than any other sport. Coupled with top-tier musical performances from global headliners, the Chicago Street Race Weekend is a once-in-a-lifetime experiential opportunity for any sports, music, and entertainment fan.

NASCAR offers single-day ticketing options that grant visitors access to all the racing and music action start at $150. NASCAR also offers Youth General Admission Pricing for children 12 and under on Saturday, July 6, and Youth GA tickets for Sunday’s Cup Series race are $45.

Two-day reserved tickets starting at $465 offer an array of opportunities that include reserved seating and a wide variety of premium experiences. Two-day general admission tickets start at $269. For a complete listing of ticketing options or to purchase tickets, fans can visit or call 888-629-7223.

Fans can also visit for multiple options for travel, tickets, and hospitality experiences, courtesy of Quint, the Travel and Experience Package Provider of the Chicago Street Race.

To stay up to date with the Chicago Street Race, fans can subscribe to receive exclusive Chicago Street Race emails, follow @NASCARChicago on Twitter and Facebook and download the NASCAR Tracks App for the latest real-time updates on all aspects of the event.

About Chicago Street Race

The Chicago Street Race is home to the first-ever NASCAR Cup Series street race in the 75-year history of NASCAR. Located in downtown Chicago, the 2024 event will once again take competitors past and through many of the city’s most renowned downtown landmarks on Michigan Avenue, South Columbus Drive, South DuSable Lake Shore Drive and the start-finish line near Buckingham Fountain. The Cup Series will be joined by the NASCAR Xfinity Series as part of a one-of-a-kind sports and entertainment festival with global music headliners Keith Urban, The Chainsmokers, The Black Keys, Lauren Alaina and a special House Music 40th Anniversary Showcase, July 6-7, 2024. For more information, visit

About Liquid Death

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest thing you can drink and package it into infinitely recyclable cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. A portion of Liquid Death’s proceeds goes to nonprofits who are helping to fight plastic pollution and bringing clean drinking water to those in need. For more information on Liquid Death please visit


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit and, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.