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Cuervo® named the Official Tequila of the Inaugural Chicago Street Race Weekend

World’s #1 Selling Tequila Brand to Serve Cuervo Tradicional Cristalino as a Part of NASCAR’s First-Ever Street Race

Today, Cuervo was named as the official tequila partner of the inaugural Chicago Street Race Weekend, held in Grant Park from July 1-2. Central to the partnership, the Cuervo Fountain Club, a sold-out premium hospitality area, will offer luxury food and drink options to patrons throughout the race weekend along with a premier viewing and entertainment experience in line with the history and tradition of the Jose Cuervo family of brands.

“While NASCAR and Cuervo are both brands with long, storied histories, this is also a partnership between two organizations that are dedicated to a future of bold innovation,” said Julie Giese, Chicago Street Race President. “With their new Cristalino expression, Cuervo is clearly committed to breaking new ground, much like we’re doing here in Chicago with the first-ever NASCAR Cup Series street race in NASCAR’s 75-year history.”

Throughout the weekend, Cuervo will be highlighting its latest expression, Cuervo Tradicional Cristalino, a vibrant tequila meant for kicking high-energy occasions into gear. It is a 100% blue agave reposado tequila that looks clear, yet retains the complexity and flavor characteristics of an aged tequila. The brand’s first-ever Cristalino is matured in new American white oak and blended with a delicate amount of Tradicional Añejo and the ultra-premium Reserva de la Familia Extra Añejo for an additional layer of complexity.

To download the Cuervo, Cuervo Tradicional Cristalino and Chicago Street Race logos, click here.

The Cuervo Fountain Club provides fans the comfort of a reserved seat at the start/finish line with unique sightlines directly in front of Buckingham Fountain, with access to a premium club space situated behind the seating area. For more information on Cuervo Fountain Club and other ticket packages, visit

In addition to Cuervo Fountain Club naming rights, fans in the Chicago area will see racing-themed promotions and offers featuring the NASCAR Chicago Street Race Weekend logo at retailers, bars, and restaurants throughout the Chicagoland area.  These promotions will be brought to life with the support of Southern Glazer’s Wine & Spirits of Illinois, the preferred distributor of the Cuervo brand across Illinois and an early supporter of the inaugural Chicago Street Race Weekend.

“Our team recognized the passion and commitment that NASCAR was bringing to Chicago and it aligned perfectly with our vision to support hospitality as the engine to drive tourism and the economic resurgence across the Chicagoland area,” said Michael Thompson, Executive Vice President/General Manager for Southern Glazer’s Wine & Spirits of Illinois.  “We are honored to represent the Cuervo brand and are grateful that the Proximo team shared in our excitement to get this partnership across the finish line.”

To learn more about Cuervo, fans over 21-years of age can visit

Chicago Street Race

As part of NASCAR’s 75th anniversary season, the first-ever Chicago Street Race Weekend will feature the NASCAR Cup Series’ Grant Park 220 and NASCAR Xfinity Series’ The Loop 121 competing on a 12-turn, 2.2-mile street course, along with full-length concerts by The Chainsmokers and Miranda Lambert with the support of The Black Crowes and Charley Crockett over Fourth of July Weekend on July 1-2.

General admission and reserved tickets are on sale for the Chicago Street Race. Two-day general admission tickets start at $269 and reserved tickets that offer an array of opportunities including reserved seating and a wide variety of premium experiences start at $465. To purchase tickets, fans can log onto or call 1-888-629-7223.

The Grant Park 220 will be nationally broadcast on NBC on Sunday, July 2 at 5:30 p.m. ET/4:30 p.m. CT and The Loop 121 will be broadcast nationally on USA Network at 5:00 p.m. ET/4:00 p.m. CT.

To stay up to date with the Chicago Street Race, fans can subscribe to receive exclusive Chicago Street Race emails, follow @NASCARChicago on Twitter and Facebook and download the NASCAR Tracks App for the latest real-time updates on all aspects of the event.

About Chicago Street Race

The Chicago Street Race is the first-ever NASCAR Cup Series street race. Located in downtown Chicago, the event will take competitors past and through many of the city’s most renowned downtown landmarks on Michigan Avenue, South Columbus Drive, South Lake Shore Drive and the start-finish line near Buckingham Fountain. The Cup Series will be joined by the NASCAR Xfinity Series as part of a one-of-a-kind sports and entertainment festival headlined by Miranda Lambert, The Chainsmokers, Charley Crockett, and The Black Crowes over the Fourth of July Weekend on July 1-2, 2023. For more information, visit

About Cuervo®

Cuervo® is a Mexican family-owned brand since 1795 and the largest producer of tequila throughout Mexico and around the world. Utilizing craftsmanship handed down through 10 generations of the Cuervo family, the Cuervo® portfolio of tequilas includes Cuervo Especial®, the world’s best-selling tequila, Cuervo Tradicional®, the original 100% agave tequila, Jose Cuervo Reserva de la Familia®, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas®, and Jose Cuervo Margarita Mix®. For more information, visit Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2023 Proximo, Jersey City, NJ. Please drink responsibly.


Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. In 2022, Southern Glazer’s was listed as one of Forbes Best Employers for Diversity. In 2021, Southern Glazer’s was selected as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal, as well as named by Newsweek as a Top 100 Most Loved Workplace. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit Follow us on Facebook, Twitter and Instagram @sgwinespirits.