Legendary Tennessee Whiskey to Promote its New Jack Daniel’s and Coca-Cola Ready-to-Drink Canned Cocktails at NASCAR’s Inaugural Street Race Weekend
Sold-Out Premium Hospitality Balbo Club to be Named the Jack Daniel’s Balbo Club
Today, NASCAR announced a new partnership with the legendary Jack Daniel’s Tennessee Whiskey brand, which will serve as an official partner of the first-ever NASCAR Chicago Street Race Weekend in Grant Park from July 1-2. As part of the partnership, Jack Daniel’s will receive exclusive naming rights of the Jack Daniel’s Balbo Club, a sold-out premium hospitality area, centrally located within the race footprint.
“The inaugural NASCAR Chicago Street Race Weekend will be a Fourth of July sports and music celebration like no other, and we are proud to partner with Jack Daniel’s for the biggest event of the summer,” said Julie Giese, Chicago Street Race President. “They will be an integral part of the festival experience for racegoers, and we are thrilled to bring them to Chicago for this momentous occasion.”
To download the Jack Daniel’s and Chicago Street Race logos, click here.
In addition to its flagship Jack Daniel’s Old No. 7 Brand Tennessee Whiskey — the world’s most iconic whiskey will also be debuting its new ready-to-drink collaboration, Jack Daniel’s and Coca-Cola. Just in time for summer, the iconic Jack & Coke cocktail can now be enjoyed in a convenient, ready to drink format.
“Jack Daniel’s and NASCAR are two organizations that not only have a proud legacy, but are also looking forward to pushing the envelope for our respective brands,” said Kasey Allgeier, Jack Daniel’s Marketing Manager. “This unique combination of history and innovation makes NASCAR the perfect organization for us to partner with, and the entire Jack Daniel’s team is thrilled to have a role in supporting the first street race in NASCAR’s 75-year history.”
In addition to the Jack Daniel’s Balbo Club and other branded experiences for fans 21+, Jack Daniel’s will be encouraging fans to celebrate responsibly by taking the pledge to never drink and drive. Patrons will be invited to sign the Jack Daniel’s signature wall located in the general admission area near the Jack & Coke branded experience, where Jack Daniel’s will be offering safe ride vouchers for race-day goers.
Chicago Street Race
As part of NASCAR’s 75th anniversary season, the first-ever Chicago Street Race Weekend will feature the NASCAR Cup Series’ Grant Park 220 and NASCAR Xfinity Series’ The Loop 121 competing on a 12-turn, 2.2-mile street course, along with full-length concerts by The Chainsmokers and Miranda Lambert with the support of The Black Crowes and Charley Crockett over Fourth of July Weekend on July 1-2.
General admission and reserved tickets are on sale for the Chicago Street Race. Two-day general admission tickets start at $269 and reserved tickets that offer an array of opportunities including reserved seating and a wide variety of premium experiences start at $465. To purchase tickets, fans can log onto NASCARChicago.com or call 1-888-629-7223.
The Grant Park 220 will be nationally broadcast on NBC on Sunday, July 2 at 5:30 p.m. ET/4:30 p.m. CT and The Loop 121 will be broadcast nationally on USA Network at 5:00 p.m. ET/4:00 p.m. CT.
To stay up to date with the Chicago Street Race, fans can subscribe to receive exclusive Chicago Street Race emails, follow @NASCARChicago on Twitter and Facebook and download the NASCAR Tracks App for the latest real-time updates on all aspects of the event.
About Chicago Street Race
The Chicago Street Race is the first-ever NASCAR Cup Series street race. Located in downtown Chicago, the event will take competitors past and through many of the city’s most renowned downtown landmarks on Michigan Avenue, South Columbus Drive, South Lake Shore Drive and the start-finish line near Buckingham Fountain. The Cup Series will be joined by the NASCAR Xfinity Series as part of a one-of-a-kind sports and entertainment festival headlined by Miranda Lambert, The Chainsmokers, Charley Crockett, and The Black Crowes over the Fourth of July Weekend on July 1-2, 2023. For more information, visit NASCARChicago.com.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).